We are excited to announce restructuring of our business operations into two separate divisions: 4PL and Projects. The decision follows a strategic review of our corporate structure that was done last fall. The development has two main aims: to strengthen the group operationally; and to create greater customer value with comprehensive product portfolio.
New divisions have clearly outlined service offerings: Wiima Projects division, provider of global turnkey project logistics solution; and Wiima 4PL division, provider of logistics optimizing, management and outsourcing services.
Both divisions will have greater flexibility to tailor services to their end markets, and leverage division-specific knowledge to act as customer-focused innovators. This restructuring is the most effective way to unlock significant value for our customers and employees.
Effective January 1st, 2021 Mr. Juhani Raita has been appointed to lead the 4PL division as Director, 4PL. His team of logistics professionals will be essential in ensuring our customers to receive the highest level of service and logistics management attention. Continuously expanding partner network and Wiima’s own intelligent logistics platform combined with logistics experts are the keys to success in 4PL logistics.
Mr. Lauri Heiliö, co-owner and co-founder of the company, will take the lead of Projects Division as Deputy CEO and Director, Projects. Lauri’s strong experience from project logistics business leads the division to a stronger offering of complete project logistics services. Lauri also has a clear vision of Wiima’s strong future in project logistics segment when combining Wiima’s intelligent IT-systems with skilled project professionals.
Wiima’s Board of Directors has appointed the company’s co-owner and co-founder Heikki Heinonen as the CEO effective January 1st, 2021.